Before
you know it this is the last blog. I have
learned a lot about the digital world, I can contact, and is suitable for my
study and personal life. In
this class, I learn a lot of hands-on ability, also learn a lot of knowledge, I
didn't I know all of these make me constantly learning, so that I bcan let own
progress in the study. In the beginning of this course, I don't even
know what's digital footprint, because as a international students, I have a
lot of places do not understand, but let me learn in the class can't learn at
ordinary times, but these can help me later life and learning software. I
google my name, I saw my name about my information, anything I do in digital
world and I use time to built my digital footprint after this course. Digital
footprint is process in digital world.
Digital footprint can map the
user protean associated states, marketers can use to identify consumer preferences,
interests and needs, to provide relevant content to help customers achieve
their requirements. No matter you are the governor, the mayor, the
military personnel or consumer, are hard to leave digital footprint, because we
are living in E-mail, SMS, blogging and social networking era. From the point of view of consumers, and their
behavior left a footprint, the tracks exposed the details around their digital
interactive data, including: intervention channels, equipment and operating
systems, behavior, location and time.Through social media, we can see hundreds of one
million people of ideas, opinions, ideas and feelings. We can
see their pictures, video, and reviews, create them to engage in dialogue, can
read their blogs and twitter, you can view their navigation map, listen to
their repertoire list, see them even in physical space trajectory.
In addition, if these
information data processing, also can leave traces, including: population and
social characteristics, purchase history, life cycle phase, content preference
and licensing. In an email, digital footprint by clicking on the
behavior of consumer insight, make the marketing personnel to infer consumer
preferences, such as a receipt signed, the registration of a specific
promotion, or by browsing to a particular product or service show some interest.For mobile phones, maybe the user is a can be
used to compare convenient shopping or buying behavior of the carrier of a
particular device. The key question is:
each of us a digital footprint. Precisely
because of these interactions, marketers can be viewed on its web site,
download the application, completed a questionnaire or give up to buy consumer
and personal communication.